The X Ray Sneakers Project

My role as Visual Designer at Lyst involves working with the comms/press team to create the visual aspects of data stories to raise brand awareness, increase SEO trust flow and help establish Lyst as the authority on fashion data. 
The growing worldwide demand for sneakers and the cult status that some of them achieve is what inspired our collaboration with British artist and photographer Hugh Turvey who x-rayed some of 2018’s most hyped sneakers, giving us a new perspective of the Balenciaga Triple-S, Louis Vuitton Archlight, Yeezy Desert Rat, Nike Air VaporMax Flyknit, Gucci SEGA and FILA Disruptor.
I designed and built the project's page, using Hugh Turvery’s fascinating images to illustrate the data behind each sneaker. 

The project achieved lots of coverage online including articles in Highsnobiety, Designboom, HYPEBEAST, i-D Italia, GQ Australia, Footwear News and the Forbes website.
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