X-Ray Sneakers
Role
Site Design
Site Build
Company
Lyst
Credits
Photography: Hugh Turvey
Words: Chloe Jagger
Campaign Manager: Chloe Dislaire
Date
September 2018
Background
The increasing global demand for sneakers and their cult status inspired our collaboration with British artist and photographer Hugh Turvey in 2018.
Hugh x-rayed some of the most hyped sneakers of the year, including the Balenciaga Triple-S, Louis Vuitton Archlight, and FILA Disruptor, giving us a new perspective on these highly sought-after styles.
Full case study available on request.
Objective – Solution
At the time, part of Lyst’s SEO strategy focused on building trust with search engines in order to rank higher in search results. To achieve this, we sought to create engaging and informative fashion data reports that would attract backlinks from other websites, which would help improve Lyst’s search engine rankings and build domain authority. We also aimed to showcase Lyst’s fashion expertise and provide our audience with unique and engaging content.
A project featuring x-rays was a perfect fit for this strategy. It offered a unique and visually striking way to showcase the inner workings of sports and luxury fashion sneakers.
Results
The project received extensive online coverage, including articles in Highsnobiety, Designboom, Hypebeast, GQ Australia, i-D Italia, Footwear News, and Forbes.
“To explore what lies beneath the construction of some of the season’s most highly coveted kicks, Lyst collaborated with British artist and photographer Hugh Turvey, to get the X-ray vision on these hyped-up styles.”
