The Lyst Index

Lyst’s flagship fashion data report

Role

Visual Identity
Web Design
Web Build
Static Assets

Company

Lyst

Date

2018 – Ongoing

Credits

Photography: Adam Katz Sinding and Spotlight
Social Assets: Milly Findlay and India Warden
Research and Words: Morgane Speed
Outreach: Camilla Clarkson

The Lyst Index is a quarterly report that is highly anticipated by Lyst’s partners, the press, and the wider fashion industry.

The report ranks the world’s hottest fashion brands and products, based on data insights from Lyst, as well as social media and Google search metrics.

The Lyst Index Q1 2023 social and newsletter asset

“Every quarter, the arrival of the latest Lyst Index — the data-reliant line-up of fashion brands, ranked by their popularity with people who actually search and buy their stuff — stirs up plenty of conversation among fashion critics.”

i-D

Static Assets

Lyst Index static square social asset featuring backstage fashion show photography and The Lyst Index logo in hot orange

Lyst Index static square social asset featuring backstage fashion show photography and The Lyst Index logo in acid green

A Lyst Index Q2 2021 men's hottest product asset featuring Versace swim shorts

Lyst Index static square social asset featuring backstage fashion show photography and The Lyst Index logo in sky blue

A Lyst Index Q3 2022 women's hottest product asset featuring a Diesel belt

Full case study available on request.

Objective

The Lyst Index is a key factor in establishing Lyst as a data-driven fashion authority, promoting the company’s objectives and raising its profile. Although this is a large task to do every three months, it pays off in terms of impact.

Creating the report involves the Content, Comms, and Visual Design teams working closely together. As the lead designer on the project, my job was to create attractive but user-friendly designs for the text-heavy webpages, and engaging static assets. I also oversaw the page build and provided creative direction for the project.

Results

Over my 4.5 years of work on The Lyst Index, the report has gained a following among the most powerful brands, leaders, and press in fashion industry.

It’s frequently covered or referenced by world media outlets, including Vogue, Cosmopolitan, Wall Street Journal, Forbes, Vogue Business, Highsnobiety, i-D, WWD, Elle, Hypebeast, Refinery29, Footwear News, The Independent, Grazia, Nylon, Le Figaro, Il Sole, La Republica, and others.

The Lyst Index recently celebrated its 5th year at an event in Milan, attended by leaders from various fashion houses including Valentino, Moncler and Prada.

Social

Lyst Index Instagram asset which reads "Worn by: Hailey Bieber, Rihanna and Sydney Sweeney"

Lyst Index Instagram asset which reads "Became a celebrity favourite and generated 313 million views on TikTok"

Lyst Index Instagram asset which reads "Jacquemus is the only independent label in the top 20, and still rising"

Lyst Index Instagram asset which reads "Worn by: Cardi B, Kylie Jenner and Doja Cat"

“The Lyst Index has become one of the most prominent sources of fashion brand rankings each quarter, helping put sneaker companies in context with luxury labels.”

Sneaker Freaker

Web

Three examples of The Lyst Index Q3 2022 report on mobile

Press Assets

20 Hottest Brands Q3 2022

20 Hottest Brands Q1 2023

Social and newsletter asset for The Lyst Index Q2 2021 featuring backstage fashion show photography and The Lyst Index logo in acid green

Social and newsletter asset for The Lyst Index Q1 2021 featuring backstage fashion show photography and The Lyst Index logo in hot orange

Back

This is a unique website which will require a more modern browser to work!

Please upgrade today!

Share