The Lyst Index
The Lyst Index is a quarterly data report that is highly anticipated by Lyst’s partners, and has gained a following among the most powerful brands, leaders, and press in fashion industry.
The report ranks the world’s hottest fashion brands and products, based on data insights from Lyst, as well as social media and Google search metrics.
Company
Lyst
Role
Visual Identity
Web Design and Build
Static Assets
Date
2018 – Ongoing
Credits
Photography: Adam Katz Sinding and Launchmetrics Spotlight
Social Assets: Milly Findlay and India Warden
Research and Words: Morgane Speed and Katy Lubin
Outreach: Camilla Clarkson
URL
“Every quarter, the arrival of the latest Lyst Index — the data-reliant line-up of fashion brands, ranked by their popularity with people who actually search and buy their stuff — stirs up plenty of conversation among fashion critics.”
Full case study available on request.
Objective
The Lyst Index is a key factor in establishing Lyst as a data-driven fashion authority, promoting the company’s objectives and raising its profile. Although this is a large task to do every three months, it pays off in terms of impact.
Creating the report involves the Content, Comms, and Visual Design teams working closely together. As the lead designer on the project, my job was to create attractive but user-friendly designs for the text-heavy webpages, and engaging static assets. I also oversaw the page build and provided creative direction for the project.
Results
The Lyst Index report is frequently covered or referenced by world media outlets, including Vogue, Cosmopolitan, Wall Street Journal, Forbes, Vogue Business, Highsnobiety, i-D, WWD, Elle, Hypebeast, Refinery29, Footwear News, The Independent, Grazia, Nylon, Le Figaro, Il Sole, La Republica, and others.
The Lyst Index recently celebrated its 5th year at an event in Milan, attended by leaders from various fashion houses including Valentino, Moncler and Prada.
“The Lyst Index has become one of the most prominent sources of fashion brand rankings each quarter, helping put sneaker companies in context with luxury labels.”
