The Lyst Index
Lyst’s flagship fashion data report
Role
Visual Identity
Web Design
Web Build
Static Assets
Company
Lyst
Date
2018 – Ongoing
Credits
Photography: Adam Katz Sinding and Spotlight
Social Assets: Milly Findlay and India Warden
Research and Words: Morgane Speed
Outreach: Camilla Clarkson
The Lyst Index is a quarterly report that is highly anticipated by Lyst’s partners, the press, and the wider fashion industry.
The report ranks the world’s hottest fashion brands and products, based on data insights from Lyst, as well as social media and Google search metrics.
“Every quarter, the arrival of the latest Lyst Index — the data-reliant line-up of fashion brands, ranked by their popularity with people who actually search and buy their stuff — stirs up plenty of conversation among fashion critics.”
Static Assets
Full case study available on request.
Objective
The Lyst Index is a key factor in establishing Lyst as a data-driven fashion authority, promoting the company’s objectives and raising its profile. Although this is a large task to do every three months, it pays off in terms of impact.
Creating the report involves the Content, Comms, and Visual Design teams working closely together. As the lead designer on the project, my job was to create attractive but user-friendly designs for the text-heavy webpages, and engaging static assets. I also oversaw the page build and provided creative direction for the project.
Results
Over my 4.5 years of work on The Lyst Index, the report has gained a following among the most powerful brands, leaders, and press in fashion industry.
It’s frequently covered or referenced by world media outlets, including Vogue, Cosmopolitan, Wall Street Journal, Forbes, Vogue Business, Highsnobiety, i-D, WWD, Elle, Hypebeast, Refinery29, Footwear News, The Independent, Grazia, Nylon, Le Figaro, Il Sole, La Republica, and others.
The Lyst Index recently celebrated its 5th year at an event in Milan, attended by leaders from various fashion houses including Valentino, Moncler and Prada.
Social
“The Lyst Index has become one of the most prominent sources of fashion brand rankings each quarter, helping put sneaker companies in context with luxury labels.”
Web
Press Assets
